Thousands of women are burning their hair with candles as part of a trendy but bizarre beauty treatment

A Brazilian beauty treatment known as velaterapia is gaining popularity thanks to Victoria's Secret models like Alessandra Ambrosia and Barbara Fialho. Ambrosia was the latest to Instagram the hair treatment, spotted by BuzzFeed, but Fialho was the first to popularize the hair burning trend online back in 2014 when it was covered by everyone from The Daily Mail to Fashionista. on The idea behind velaterapia is that it burns off split ends and makes hair look smooth and shiny. One Brazilian spa c...